Tealeaf Webcast

Avoiding Blind Spots in Digital Analytics

Recorded: October 18, 2012
Duration: 60 minutes
Speakers:
Eric T. Peterson, Founder and Senior Partner, Web Analytics Demystified
David Haucke, Product Marketing Manager, IBM
John Dawes, VP Products & Strategy, Tealeaf, an IBM company

Web analytics are not enough when it comes to optimizing your websites and digital marketing ROI. While web analytics on their own provide the "what" they cannot typically supply the "why." Only by combining quantitative metrics with qualitative insights are marketers and analysts able to fully complete the digital analytics eco-system, gaining more accurate conclusions and speed towards increasing ROI.

Join our panel of experts, including renowned web analytics guru Eric T. Peterson, to learn:

• Common digital analytics blind spots
• Best practices and case studies of combining web analytics, customer experience management, and voice of customer
• How the tools are integrated to reap symbiotic benefits

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