Tealeaf Webcast

Customer Experience will Make or Break Your Online Business

Recorded: July 23, 2008
Duration: 1 hour
Featured Speaker: Megan Burns, Senior Analyst, Forrester Research
Host: Geoff Galat, Vice President of Marketing and Product Strategy, Tealeaf

How important is online customer experience compared to your other corporate initiatives?

It could mean the difference between fiscal success or failure.

Forrester Research recently issued a February 2008 report "Customer Experience Spending Intensifies In 2008", authored by Megan Burns, Forrester senior analyst. The report highlights the fact that most large North American firms plan to boost spending on customer experience in 2008. In fact, Forrester recently surveyed 287 customer experience decision-makers from large US firms about their 2008 plans. Almost all — 91% — said customer experience will be either very important or critical to their 2008 efforts, demonstrating a movement by companies into the "next generation" of website optimization.

Join Tealeaf, the leader in Online Customer Experience Management, along with our special guest and report author, Megan Burns to learn:

• What makes an online experience great?
• How the does online customer experience impact the health of your business?
• What should companies do to deliver a great online customer experience?

To view this webcast and receive the Forrester Report, "Customer Experience Spending Intensifies In 2008", please fill out the information below, all fields required.