Recorded: February 4, 2010
Duration: 1 hour
Moderator: Bruce Temkin, Vice President, Principal Analyst, Forrester Research
Panelists: Joe Megibow, VP, Global Analytics & Optimization, Expedia
Steve Robinson, CEO, MandMDirect.com
Bruce Temkin of Forrester Research addresses why companies must treat customer experience strategically and how a lack of attention to this issue can become a serious competitive disadvantage. Our panel of ebusiness leaders shares case studies and discussions on how customer experience has helped their organizations to dramatically improve results—from improving conversion and retention rates to optimizing the call center and the web development process.
Join industry experts and your peers to kick start 2010 with a strategic approach to customer experience in your online business.
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