Mobile Customer Experience and Analytics

Recorded: June 24, 2010
Duration: 1 hour
Moderator: Brandon Lopez, Product Marketing Manager, Tealeaf
Featured Speaker: Greg Dowling, Vice President of Mobile Strategy & Measurement at Semphonic

Our guest speaker, Greg Dowling, Vice President of Mobile Strategy & Measurement at Semphonic and former Head of Analysis for Nokia, discusses how he created the first worldwide mobile web analytics implementation standard. He offers insights on the hurdles involved in navigating this rapidly evolving terrain and shares ways to successfully address key mobile measurement issues, including:

Focusing on the customer

Handling multiple channels of data

The art of supporting organizations with very different levels of sophistication and investments in measurement

Integrating mobile with fixed web

Measuring monetization opportunities

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Mobile Customer Experience and Analytics

Mobile Customer Experience and Analytics

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