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Recorded: November 8, 2012
Duration: 60 minutes
Julie Ask, VP and Principal Analyst, Forrester Research Inc.
Bill Loller, VP of Mobile Product Management, Tealeaf, an IBM company
Combine mobile trends and the user experience in travel with consumer expectations—what do you get? Some winners and some losers in the travel business.
These are some of the core issues are the heart of how the travel industry is grappling with the rise of the always connected traveller, so how do companies—both leisure and business-focused—deal with it?
Tnooz and Tealeaf, an IBM Company, produced a webinar to outline some of the problems at the heart of the new mobile traveller experience.
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