Tealeaf Webcast

Reduce Web Site Abandonment

Recorded: December 2, 2009
Duration: 1 hour
Featured Speaker: Brad Strothkamp, Principal Analyst, Forrester Research

For every financial application that is completed online, at least one is abandoned.* Can you afford to lose 50% of your customers because it is too difficult for them to conduct business with you online?

Forrester Analyst Brad Strothkamp discusses the proven tactics that leading financial services companies are using today to address the abandonment issue — from easy-to-implement content and workflow changes to the creation of formal abandonment strategies to using the right diagnostic tools.

Hear it first hand:

• How to avoid the most common online application errors and usability issues, including faulty front-end business logic, misleading content, complicated workflow, and more.
• Successful online strategies that American Express, Ameritrade, Esurance, Progressive, and Wells Fargo are all implementing to avoid site abandonment and build loyal customers.
• The newest diagnostic tools available today that enable you to see exactly why application abandonment is occurring.

Register below to attend. *all fields required