Tealeaf Webcast

Retain Customers by Improving the Online Experience

Recorded: December 4, 2008
Duration: 1 hour
Featured Speaker: Ken Penny, Senior Director of Internet Planning and Development at Continental Airlines
Host: Geoff Galat, Vice President of Marketing and Product Strategy, Tealeaf

Creating a Website to Ensure Customer and Brand loyalty and Exceed Expectations

Join Tealeaf for an informative replay with Ken Penny, Senior Director of Internet Planning and Development at Continental Airlines and learn how Continental has gained a competitive advantage by differentiating on the EXPERIENCE of doing business online—creating a web site that exceeds expectations and ensures customer and brand loyalty.

View this webcast to discover:

• What an online Customer Experience Management solution is and how it can improve your online operations.
• How to tackle site experience obstacles, which often go unresolved, with ease, freeing IT resources to focus on site enhancements rather than site fixes.
• How to become more proactive in your approach to improving the online experience by analyzing customer behavior on a regular basis.
• What it takes to build a customer experience management competency by integrating all online stakeholders—IT, e-business, design and customer service.

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