Tealeaf Webcast

Who, What, Where, When, and Why: Understanding Visitor Interactions on the Internet

Recorded: December 11, 2007
Duration: 1 hour
Featured Speaker: Eric Peterson, Founder and CEO, Web Analytics Demystified
Host: John Berkley, Director of Product Management, Tealeaf

In this webcast, Eric Peterson discusses Foundational Web 2.0 technologies and explains how Customer Experience Management systems fill a critical gap between other common sources of quantitative and qualitative web data.   By leveraging Customer Experience Management solutions as a key source of data and insight, you can answer these and other business critical questions:

• When customers look for help online but ultimately pick up the phone and generate a more costly support transaction offline, did they do so because they weren't able to find what they were looking for?
• When online shoppers abandon shopping carts without making a purchase, did they abandon because of performance issues, cart-related errors, usability issues, or because they were only browsing?
• When readers don't click more deeply into the web site, generating additional page views and ultimately CPM-based revenue, is it because the site is not responding quickly enough, because they're looking for something specific and not finding it?

All registrants receive a copy of Eric Peterson’s new Whitepaper: "Customer Experience Management and Web Analytics: From KPIs to Customer Transactions".

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