Tealeaf To Optimise Online Customer Experience For Neckermann.de

London, 4 October 2011 – Tealeaf^® Customer Experience Management software is being used by neckermann.de to help gain visibility into what its customers experience on the company's website. These insights will allow Neckermann.de to optimise online customer experience and help improve conversion rates.

Neckermann is one of Europe's leading mail-order companies and was among the first German mail-order company to start an online shop in 1995. With a more than 15-year online experience, over a third of Neckermann.de's total revenue is generated through the website. The vast, rich data offered by Tealeaf helps the online retailer identify areas of struggle and assess its impact so that optimisations may be prioritised accordingly, upholding the best possible customer experience.

"Using Tealeaf, we can now see what the customer is experiencing on our site in a highly visible way," said Thomas Schaeben, Head of sales and distribution at neckermann.de. "We can now identify what our customers experience on our website in real-time. Tealeaf really allows us to find out if the improvements we make have a positive effect on the customer journey as we continue to focus on putting our customers first."

"With a complex site like neckermann.de, optimising the customer experience is an ongoing challenge," said Geoff Galat, CMO at Tealeaf. "With Tealeaf in place, neckermann.de will be able to monitor for customer struggle and assess which areas need to be optimised most urgently. These insights will have a direct impact on customer conversions."

About Tealeaf

Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer behaviour analysis. Tealeaf's CEM solutions include both a customer behaviour analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprisewide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held.

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