American Blinds, Wallpaper & More Deploys Tealeaf Technology
Leader in Web Application Management Helps Open The Blinds On Higher Customer Availability
San Francisco, CA, October 27, 2003 - Tealeaf Technology, the leader in application availability as measured by the real user, today welcomed American Blinds, Wallpaper & More to its burgeoning customer list. Tealeaf's Web application management solution is being used to manage the true availability of Web applications on American Blinds' consumer Web site, decoratetoday.com. Michigan-based American Blind is one of the leading direct mail providers for blinds, wallpaper, bedding and other home accents.
Tealeaf is being deployed throughout decoratetoday.com. With Tealeaf in place, the Web application group at American Blinds is able to significantly increase customer service by resolving Web application issues faster. Tealeaf's product allows Web support staff to replay user sessions exactly as they occurred, to better understand what a user did just prior to encountering an error. Prior to implementing Tealeaf, American Blinds was forced to rely on tying together disparate log files to attempt to recreate specific customer activity.
The Web design group at American Blinds has been able to put Tealeaf to good use as well. Just being able to see where customers stumble in the site has lead to a number of user-friendly changes to navigation and layout. One example — a simple change to the shopping cart made it much easier for customers to find where to enter their credit card.
"It was imperative that we increase the reliability of our Web site, but the days of log file analysis are coming to a close," stated Sam Stephens, EVP and CIO at American Blinds. "We required a real-time solution because our customers have other alternatives when it comes to their decorating purchases. 100% of our transaction must be accurate from our customers' perspective. There must be no transaction impediments at decoratetoday."
"We are excited to be working with American Blinds," said Frank Vaculin, President and CEO of Tealeaf. "Tealeaf's software will only improve their strong commitment to customer service."
About Tealeaf Technology
Tealeaf Technology® is the leader in application availability as measured by the real user, and is the only Web application
management solution focused on the true availability of Web applications. Using patented technology, the award-winning Tealeaf
solution captures every user session, detects business process and application failures in real time, alerts to these problems
immediately, and correlates the problems to the end user instantly. The result to IT is immediate awareness of critical failures,
accelerated problem resolution and increased conversion rates due to better, more effective applications. Tealeaf is
headquartered in San Francisco, CA. For more information, email
info@tealeaf.com or visit the Web site at www.tealeaf.com.
© Copyright 2003 Tealeaf Technology, Inc. All rights reserved. Tealeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of Tealeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Press Contacts:
Tealeaf Technology: Geoff Galat
415.932.5287
ggalat@tealeaf.com
Kulesa Public Relations: Cathy Wright
650.595.1871
cathy@kulesapr.com
