Marthastewart.com Deploys Tealeaf Technology
Web Application Management Leader Tealeaf Helps Leading Retailer Reduce Resolution Cycles and Increase Web Transaction Success Rate
San Francisco, CA, June 14, 2004 - Tealeaf Technology®, the leader in application availability as measured by the real user, today welcomed marthastewart.com and its direct commerce operation, Martha Stewart: The Catalog For Living, to its steadily expanding customer list. Marthastewart.com uses Tealeaf RealiTea, Tealeaf's Web application management solution, to ensure maximum business availability for customers browsing and shopping on its popular lifestyle and retail site.
Marthastewart.com selected Tealeaf RealiTea to increase customer satisfaction and ensure availability of their most critical business processes: checkout and order management. Tealeaf RealiTea provides data on customer transactions, enabling marthastewart.com's production support team to rapidly uncover and diagnose any application-level and business process challenges.
"We use the customer as the benchmark for the success and health of our site, and RealiTea provides us with the critical information to help us understand our customers' transaction experience," said John Carton, Director of Network Operations and Infrastructure at Martha Stewart Living Omnimedia, Inc. (MSO) "This invaluable breadth and depth of knowledge has enabled us to improve service to our customers."
"We are constantly seeking ways to maximize our capabilities for customers," said Dr. Raffaele Pisacane, Vice President, Internet Development at MSO. "Through RealiTea's capture and correlation capabilities, we are able to immediately reproduce, isolate, and diagnose any potential problems so that we can prevent lost sales, boost conversion rates and increase customer retention."
RealiTea provides marthastewart.com — which serves more than 150,000 user sessions a day — with a single solution to surface trends at the aggregate level, accompanied by the ability to drill-down to granular actionable details within the real-user session for rapid problem resolution. Marthastewart.com found that by better understanding the actual customer's transaction experience, they could avoid long resolution cycles and uncover problems that might prevent successful transactions. Since implementing Tealeaf RealiTea, MarthaStewart.com has substantially reduced Mean-Time-To-Repair (MTTR) for Web application problems and increased Web transaction success rate.
"As with any online retailer vying for customer attention and retention in a crowded, competitive industry, customer satisfaction and successful customer transactions are critical to the business success of marthastewart.com," said Rebecca Ward, Tealeaf CEO. "Smart businesses realize that only by putting themselves in their customers' shoes something that Tealeaf RealiTea makes possible can they truly guarantee the true business 'availability' of their critical Web applications."
Tealeaf RealiTea is the first and only Web application management solution that enables IT to rapidly identify, recreate, and diagnose application-level and business process failures. RealiTea provides the necessary visibility into what the real user does and sees, the required context to recreate the problem and what led up to it, and the means to correlate the problem back to the individual user or users affected. As a result, RealiTea can increase the availability of Web applications, reduce application support costs, and protect revenue streams.
About Tealeaf Technology
Tealeaf Technology® is the leader in application availability as measured by the real user, and is the only Web application
management solution focused on the true availability of Web applications. Using patented technology, the award-winning Tealeaf
solution captures every user session, detects business process and application failures in real time, alerts to these problems
immediately, and correlates the problems to the end user instantly. The result to IT is immediate awareness of critical failures,
accelerated problem resolution and increased conversion rates due to better, more effective applications. Tealeaf is headquartered
in San Francisco, CA. For more information, email info@tealeaf.com or visit the Web site at www.tealeaf.com.
© Copyright 2003 Tealeaf Technology, Inc. All rights reserved. Tealeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of Tealeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Press Contacts:
Tealeaf Technology: Geoff Galat
415.932.5287
ggalat@tealeaf.com
Kulesa Public Relations: Cathy Wright
650.595.1871
cathy@kulesapr.com
