VEGAS.com Comes Up All Aces With Tealeaf
Tealeaf Enables VEGAS.com to Understand Usage and Usability Across its Network of Sites to Deliver Superior Customer Experience
San Francisco, CA, August 20, 2007 - Tealeaf, the leader in online Customer Experience Management (CEM), today announced that VEGAS.com, the largest city destination travel website in the world, has deployed the Tealeaf CX suite enterprise-wide to ensure its millions of users an optimal experience across the company's web sites. With Tealeaf, VEGAS.com can observe and understand the impact of the smallest website change or issue on user satisfaction, conversion rates and overall site revenue — ultimately ensuring the best possible customer experience.
Renowned for its Las Vegas expertise and winner of numerous awards, VEGAS.com houses more content about the capital of entertainment than any other website while operating three major websites, including VEGAS.com, LasVegas.com and Espanol.LasVegas.com, as well as a retail channel of physical locations throughout the city. Having recently deployed Tealeaf, VEGAS.com now has the ability to test the success of site variations, pare content across critical areas of the site and compare and contrast overall site usability based on different scenarios. Using Tealeaf's advanced customer insight helps VEGAS.com make informed decisions about the most optimal site content scheme.
The VEGAS.com executive team now uses Tealeaf across the organization to understand specific site success metrics, including overall conversion rates and site performance. The IT department and the award-winning customer service1 team have deployed Tealeaf to proactively flag any user issues at the earliest sign of trouble. The merchandising and marketing teams utilize Tealeaf-generated data to establish key areas of user success and maximize conversion rates. VEGAS.com's user interface group also considers Tealeaf to be an invaluable tool for testing new features for optimal site usability.
"Whenever we refine site features or begin offering new products, we always look at whether our decisions benefit our customers as well as our company," said John Keast, VEGAS.com chief operating officer. "Premiere customer service is integral to VEGAS.com's culture. With Tealeaf we have full visibility into the actual behavior of our millions of customers. Drawing insight from this honest view of our customers' online experiences is exponentially better than the limited information which could be gleaned from other qualitative data sources such as surveys or focus groups." "The VEGAS.com corporate story is one of rapid innovation amidst an unwavering focus on customer interests. From its evolution as a content site to an ecommerce company, VEGAS.com has built a strong following by delivering the very best content and experience possible," said Geoff Galat, vice president of marketing and product strategy, Tealeaf. "Tealeaf is proud to be a strategic solution helping VEGAS.com continue its adventure and those of its users, ultimately ensuring a 'high roller' experience for all VEGAS.com customers."
About VEGAS.com
VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on www.VEGAS.com and www.espanol.Vegas.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 50 locations including the Palms, Paris, Harrah's, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.
About Tealeaf
Tealeaf is the leading provider of online customer experience management solutions. Tealeaf's CX family of solutions provides unprecedented enterprise-wide visibility into every user's unique online interactions. This "360-degree view" of the online customer experience enables a clear and consistent understanding of the customer for Ebusiness, IT, customer service and legal and compliance executives and their organizations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately-held. For more information, visit www.tealeaf.com.
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1VEGAS.com selected as CODiE award finalist for best online consumer service by SIIA, April 2007 and recipient of World Contact Center Awards, June 2007
© Copyright 2007 Tealeaf Technology, Inc. All rights reserved. Tealeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of Tealeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Press Contacts:
Tealeaf Technology: Shoshana Deutschkron
415.932.5009
shoshanad@tealeaf.com
Schwartz Communications: Rebecca Geller
415.512.0770
tealeaf@schwartz-pr.com
VEGAS.com: Pamela Johnston
212.629.8445
pamela@pjinc.net
