SiteSpect Joins viaTealeaf Partner Network
Partnership Integrates Multivariate Testing Technology with Online Customer Behavior Analysis
Boston, MA, May 6, 2008 - SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology for web site optimization, today announced that it will join the viaTealeaf™ Partner Network . Tealeaf® is the leader in online Customer Experience Management (CEM). SiteSpect and Tealeaf work together so customers can better understand multivariate test results, gain the complete context of the customer experience when reviewing results, and leverage test data for customer behavior analysis.
By combining these systems, joint customers will be able to:
- Investigate and understand the results of multivariate and A/B tests, leading to improved online conversions, revenue and performance.
- See the actual customers and experiences behind testing trends, in order to investigate "why" any particular visitor was influenced by variations in site content.
- Using SiteSpect WATTS™, leverage multivariate test variables to create and further refine customer segments for analysis.
- Improve user experience and targeting by understanding exactly what is happening on a website from the customer's point of view.
"We're pleased to partner with Tealeaf to help our joint customers optimize their visitors' online experiences," said Eric J. Hansen, President and Founder of SiteSpect. "By combining SiteSpect's non-intrusive multivariate and A/B testing solutions and Tealeaf's visibility into the customer experience, our joint customers can make the right decisions in order to deliver optimal content and services to their end users." "Our joint customers are already seeing value from SiteSpect's partnership with Tealeaf," said John Dawes, Vice President of Product Management, Tealeaf. "SiteSpect's multivariate testing examines the effects of multiple factors and their variations. Now, analysts can pivot to Tealeaf to examine these variations by looking at the actual customer experiences and using Tealeaf's analysis to determine the best course of action."
About The viaTealeaf Partner Network
The viaTealeaf Partner Network brings together a full ecosystem of technology solutions and consultancies helping companies to analyze their online customer behavior and continuously optimize their user applications. By leveraging these partnerships to understand their own online users, companies are able to provide better online experiences and improve both their revenues, via increased conversion rates and operational costs in their service centers.
About Tealeaf
Tealeaf is the leading provider of online customer experience management solutions and the unchallenged leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.
About SiteSpect, Inc.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.
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© Copyright 2008 TeaLeaf Technology, Inc. All rights reserved. Tealeaf and Tealeaf Technology are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. The Tealeaf word and design mark, VIA, Visibility.Insight.Answers, Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify and Tealeaf cxConnect are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Press Contacts:
Tealeaf Technology: Shoshana Deutschkron
415.932.5009
shoshanad@tealeaf.com
SiteSpect, Inc.: Kim Ann King
617.859.1900, x706
kking@sitespect.com
Greenough Communications for SiteSpect: Sue Ferranti
617.275.6520
sferranti@greenoughcom.com
