ForeSee Results Joins viaTealeaf Partner Network
Ann Arbor, MI, May 7, 2008 - ForeSee Results, the market leader in online customer satisfaction management, today announced it will join the viaTealeaf™ Partner Network. Tealeaf® is the leader in online Customer Experience Management (CEM). Combining ForeSee Results' attitudinal data from customer satisfaction measurement with customer behavior analysis provided by Tealeaf will allow companies to maximize online customer satisfaction and return on their investments in site tools.
"The addition of ForeSee Results to our partner network will allow e-businesses to go directly from feedback received in customer satisfaction surveys to seeing the actual online experience and analyzing their behavior. This provides additional insights into why they gave the feedback that they did," said John Dawes, Vice President of Product Management, Tealeaf. "Together, ForeSee and Tealeaf will be able to provide full context around the user's experience and feedback, so that companies can use this insight to effectively refine their sites."
Using the proven, scientific methodology of the University of Michigan's American Customer Satisfaction Index (ACSI) online since 2001, ForeSee Results quantifies the link between drivers of online satisfaction (such as navigation, product information, functionality, and others) and desirable behaviors like future purchases, return site visits and referrals. Tealeaf provides immediate visibility into online transactions via the ability to replay exactly what customers viewed in their web browser and the specific actions they took on each page, as well as sophisticated behavior analysis across multiple visits, and the ability to quantify the business impact of any issue.
"It used to be that companies analyzed online customer satisfaction data from ForeSee Results separately from reviewing and analyzing customer experiences within Tealeaf," said Larry Freed, president and CEO of ForeSee Results. "Integration of the two technologies will allow our clients to use customer satisfaction segmentation to focus their investigation of specific user sessions or to see what a specific user was doing before they provided satisfaction feedback. We can even couple Tealeaf's replay with our data on what the visitor intends to do after visiting the website. It is a natural fit to integrate both behavioral and attitudinal data not only in aggregate, but all the way down to a visitor level."
About ForeSee Results
As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help public and private sector organizations increase loyalty, recommendations and website value. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results identifies improvements to websites and other online initiatives that drive customer satisfaction. With over 28 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across the public and private sectors.
ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About The viaTealeaf Partner Network
The viaTealeaf Partner Network brings together a full ecosystem of technology solutions and consultancies helping companies to analyze their online customer behavior and continuously optimize their user applications. By leveraging these partnerships to understand their own online users, companies are able to provide better online experiences and improve both their revenues, via increased conversion rates and operational costs in their service centers.
About Tealeaf
Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.
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Press Contacts:
Tealeaf Technology: Shoshana Deutschkron
415.932.5009
shoshanad@tealeaf.com
ForeSee Results: Sarah Allen-Short
301.518.2960
Sarah.Allen-Short@ForeSeeResults.com
