Kwik Fit Insurance Deploys Tealeaf to Increase Conversions and Identify Fraudulent Claims
London, UK, July 22, 2008 - Tealeaf®, the leader in Customer Experience Management (CEM), has today announced that Kwik Fit Insurance, one of the UK's leading motor insurance distributors, has selected the Tealeaf CX Suite to help improve the online experience of visitors to its website, www.kwik-fitinsurance.com. Tealeaf provides Kwik Fit Insurance with visibility into every stage of the online customer journey, allowing the insurer to quickly identify and resolve website errors and consequently increase conversions on the site whilst keeping accurate records of every visit to identify potential fraudulent activity.
By providing Kwik Fit Insurance with a record of every one of the nine million customer sessions that take place each month, Tealeaf is providing invaluable assistance in the identification of fraudulent insurance claims. Tealeaf can be used to drill down into any customer session, view the pages they visited and the data they entered to verify insurance claims and pinpoint fraudulent claimants. Every visit is time stamped by Tealeaf and is fully re-playable to allow for easy reference and reporting.
Annie McRae, Online Operations and Planning Manager at Kwik Fit Insurance explained, "Online fraud is becoming a major issue in the insurance industry. One of the big attractions of Tealeaf was the ability to capture and replay online customer journeys, allowing us to see exactly what a customer is doing on the site. Tealeaf ensures that we can oversee and record visits to the site, making disputes quick and easy to resolve and providing security for the business and our customers. This level of visibility also allows us to improve the site and provides a powerful weapon in the fight against fraud."
Kwik Fit Insurance is one of the UK's largest motor insurance websites with over 300,000 sessions every day. With Tealeaf, they have visibility into every stage of the customer journey, which enables them to resolve any issues and avoid customer experience obstacles that could lead to lost sales.
John Lillie, UK Country Manager at Tealeaf, adds: "The online insurance market is highly competitive and businesses find that even smallest glitch can affect sales. Research we carried out last year found that 37% of people who have experienced problems during an online transaction said they would abandon their transaction entirely if a problem arose. The information Tealeaf provides can be used to rectify or fix issues, enabling Kwik Fit Insurance to improve the website and increase the number of insurance policies sold."
About Tealeaf
Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.
About Kwik Fit Insurance
Kwik-Fit Insurance is one of the UK's leading insurance intermediaries and was named as 'Employer of the Year' in the National Business Awards for Scotland in 2007. The company was also highlighted as the UK's cheapest online motor insurer for two years running by independent research agency Consumer Intelligence, gaining recognition in both 2006 and 2007. The business' key products include car, household, travel, pet, van and motorcycle insurance as well as breakdown recovery.
###
© Copyright 2008 TeaLeaf Technology, Inc. All rights reserved. Tealeaf and Tealeaf Technology are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. The Tealeaf word and design mark, VIA, Visibility.Insight.Answers, Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify and Tealeaf cxConnect are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Press Contacts:
Tealeaf Technology: Shoshana Deutschkron
+1.415.932.5009
shoshanad@tealeaf.com
Wildfire PR: Danny Whatmough/Kate Solomon
+44 (0) 20 8339 4420
dannyw@wildfirepr.co.uk
kates@wildfirepr.co.uk
Kwik Fit Insurance: Grahame Critcher
01324 606 235
grahame.critcher@kfis.co.uk
