Improving online customer experience is a top priority for many organizations, and Tealeaf's Customer Behavior Analysis Suite was created with this goal in mind. By utilizing cxImpact, cxResults and cxView in concert, companies have both the quantitative data, as well as the qualitative experience information necessary to understand customers' true experience—information that is foundational to conducting customer behavior analysis.
Regardless of how you become aware of potential customer experience issues, customer behavior analysis is how you answer the why questions about the web site: Why do more customers abandon the credit card application on the second step rather than the first step? Why are customers searching for products multiple times and still not adding items to the shopping cart? With the visual evidence Tealeaf provides, you have the full context to analyze customer behavior and understand why a given user did or did not complete a process successfully on your site. Armed with this information, you are empowered to take the necessary actions to optimize your web site.
Key Benefits
- Maximize the value of every single customer visit and ensure that more transactions are completed successfully.
- Gain immediate visibility into issues affecting customer behavior and their business impact.
- Rapidly identify and resolve hidden or hard-to-find application problems.
Products
- Tealeaf cxImpact
Tealeaf cxImpact provides immediate visibility into the hidden problems impacting your business. By ensuring that every customer interaction on your site is visually replayable and completely searchable, cxImpact helps you detect, quantify, and quickly resolve online customer experience issues. - Tealeaf cxResults
Tealeaf cxResults takes the power of cxImpact to the next level by providing insight into the complete visitor lifecycle on your web site. With cxResults, you will be able to better understand visitor interactions, discover ongoing behavior patterns, and ask and answer more sophisticated questions about your web site experience and its ultimate impact on your business. - Tealeaf cxView
Tealeaf cxView affords proactive management of your web site by aggregating the rich, customer experience dataset captured by Tealeaf into executive-level dashboards, scorecards and reports. The powerful analytics of cxView allow executives to stay informed of their most critical customer experience metrics and take immediate action when any KPI starts to underperform.
