Tealeaf CX Mobile

Discover What's Working, What Isn't, and Why

With the rapid adoption of mobile devices such as smart phones and tablets, consumers now have the ability to conduct transactions anywhere, anytime. To succeed in this burgeoning new business channel, you must deliver mobile services and features that your customers will adopt and use productively. Yet most e-businesses today lack even basic visibility into their mobile users and how those users interact with the channel.

Given the magnitude of mobile variables—including various devices and browsers—the risk of customers encountering obstacles is inherently greater. Some of these issues are technical but many of the things that cause customers to struggle are related to business process and usability, making them harder to detect, diagnose and resolve effectively.

Tealeaf^® CX Mobile™ enables you to apply the power of Tealeaf's industry-leading customer experience management solutions to your mobile channel. It gives you visibility where you don't have it today, helping you deliver winning mobile services.

How It Works

An add-on to Tealeaf CX, Tealeaf CX Mobile provides 100% coverage across all mobile browsers. It leverages Tealeaf CX's passive network data capture to record complete interactions of every mobile user without dependence on Javascript page tagging. In addition, Tealeaf CX Mobile provides extended visibility for smart phones and tablets by capturing device-level and in-screen behaviors, such as swipe and other in-screen actions. With this unmatched visibility, Tealeaf CX Mobile unveils website obstacles in real-time by enabling you to examine in-screen and overall user behavior. It shows you why mobile website users behave as they do by providing enhanced visual replay, including device orientation, screen size and touch-screen interactions.

Key Benefits

• Make the right mobile investment decisions—fix, invest or remove features and services.
• Accelerate time-to-market for winning mobile services.
• Raise conversion/acquisition rates and revenues by detecting obstacles and issues that cause users to struggle.

Feature Highlights

• Complete mobile visibility by capturing user information across mobile websites.
• Early warning system to detect mobile user struggle and provide proactive awareness into mobile application failures, usability issues or other obstacles that lead to failed transactions, abandonment and negative feedback.
• Enhanced mobile web session replay to understand 'why' by viewing what customers saw on their mobile devices and the specific actions they took—including device rotation, scroll, swipe and other touch-screen actions.
• Real-time drag-and-drop analysis to quantify revenue impact and segmentation by specific mobile user behaviors or device attributes
• Powerful ad-hoc discovery and segmentation to quickly find and isolate problems across mobile customer sessions—for both individual customers and aggregates—without pre-defining tags or beacons.