Survey Highlights 80% of Consumers Experiencing Online Transaction Problems, a Potential Impact of $47.8 billion in Online Shopping
The results of a newly released consumer survey commissioned by Tealeaf, and conducted by Harris Interactive® reveals continuing waves of consumer frustration with issues they are encountering when using ecommerce websites, and how social media is influencing purchasing behavior.
This Executive Summary, Tealeaf 2009 Online Transactions Survey highlights the potential multi-billion dollar business opportunity for companies that focus on improving online customer experiences. Some findings below:
- 80% of online adults who have conducted an online transaction in the past year have experienced problems doing so, 32% SAY they would abandon
- 81% believe There is no reason why an online transaction can’t be completed on the first try
- After experiencing a problem Transacting 87% would be less likely to buy from the same company offline
- More than half (54%) of all online adults said social media content has influenced how they conduct online transactions
Register below to receive:
— The Tealeaf 2009 Online Transactions Survey: U.S Executive Summary
Read how the Online channel is maturing, catching up to offline business
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