The mobile web is upon us. Companies have started to tap into the potential of the mobile web by using customer experience management to investigate, learn from, and optimize mobile web usage. By answering the "what" and "why" questions related to their websites, in the context of mobile usage, these companies are already capitalizing on the huge opportunity that the mobile web represents.
Learn from Semphonic, a viaTealeaf partner, as they explore the mobile web landscape, outline the most important challenges faced within mobile web measurement, and provide the analysis and optimization tactics required to deliver the best possible mobile web experience to customers.
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