Visibility into Fraudulent Behavior with Tealeaf:
For companies interested in discovering the behavior of your online customer— via session replay or wider analytics— the power of Tealeaf is apparent.
Tealeaf enables you to see your customers' actual online experiences, analyze their motivations and ultimately, gain insight as to why abandonment or other site actions occur.
Traditionally, this insight has been applied to help with:
- CUSTOMER CONVERSION AND RETENTION
- APPLICATION PROBLEMS
- SITE USABILITY
- ONLINE CUSTOMER SUPPORT
- CUSTOMER DISPUTE RESOLUTION
Because Tealeaf captures the complete user experience, including HTTP request and HTTP response data along with the actual site of your online customer, it becomes a great ally for fraud discovery and verification. While not a turn-key fraud solution, Tealeaf's value in solving online fraud comes from the insight of customer behavior into:
Detection » Investigation » Research » Impact » Action
This document written by Robert Wenig, Tealeaf founder and CTO, explores how Tealeaf could be leveraged to fight fraud along with guidance into best practices for companies looking to expand visibility into a online problem that can heavily impact a company's bottom line and reputation.
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