eCommerce Failures: The real impression. The real impact.
Recorded: October 2, 2007
Duration: 45 minutes
Featured Speakers: Geoff Galat, Vice President of Marketing and Product Strategy
John Dawes, Vice President of Product Management
The results of a newly released consumer survey commissioned by Tealeaf and conducted by Harris Interactive® reveals growing consumer intolerance with ecommerce failures.
For the third consecutive year, nine out of 10 consumers conducting transactions online have experienced problems. But this year's survey highlights that as website problems persist, consumers are reacting in one of two ways:
- For those customers without brand affinity, and with alternate providers just a click away, switching has become standard procedure. And, you've just lost a sale.
- For the more loyal customers, the ones willing to give you a second chance-by calling the contact center-even they are increasingly frustrated by the disconnect between online operations and customer service. Are you about to lose their business too?
Please join Tealeaf in a 45 minute webcast where we will share key highlights from the survey results, shed light on the impact these poor customer experiences are having on your business, and help you take steps to help your customers succeed on your website — not just once but every time they try to conduct business with you.
Register and you can download the Tealeaf Executive Brief on the Harris Interactive consumer survey.
