Understand the Total Economic Impact of Tealeaf
Recorded: October 23, 2007
Duration: 45 minutes
Featured Speaker: Sadaf Roshan, Forrester TEI Consultant
Hosted by: Ali Towle, Director of Product Marketing, Tealeaf
Need to understand and communicate a business case for investing in Tealeaf?
Recently, Forrester Consulting conducted a commissioned study on behalf of Tealeaf titled, "The Total Economic Impact™ Of Tealeaf CX datastore And cxImpact" that examined the total economic impact and potential return on investment (ROI) enterprises may realize by deploying Tealeaf cxImpact.
Tealeaf cxImpact ensures every online customer session is visually replayable, completely searchable, and instantly accessible to ebusiness stakeholders. Tealeaf's powerful capabilities let organizations transform rich customer experience data into actionable information for real business impact.
After conducting in-depth interviews with five Tealeaf customers, Forrester Consulting found that these companies were able to:
- Improve the conversion rate of online customers;
- Improve customer retention; and,
- Reduce the IT costs associated with problem identification and resolution.
Register to view a 45 minute webinar replay where Forrester TEI consultant, Sadaf Roshan describes the TEI methodology, explaining the model's assumptions and risk adjustments, and reviews her specific findings regarding Tealeaf's economic impact.
