Solutions for Raising Awareness of Customer Struggle

Today's web sites are more dynamic and complex than ever before. At the same time, online customers use web sites in unanticipated ways, which often leads to unexpected issues. Some of these issues are technical, but many user struggles are not error or problem related at all. Meanwhile, the influence of social media makes it critical for ebusinesses to address customer satisfaction issues as swiftly as possible. When considered all together, this means that standard practices for managing the online channel must change. They must be real-time and extend beyond basic daily metrics and traditional key performance indicators (KPIs), which are too high-level and rigid to measure what's really important — customer struggle. Focusing on minimizing customer struggle sources will help open the door to customer-centric change at your organization. And ultimately, it will improve the business performance of your web site.

Tealeaf gives you the tools and insight to:

• Gain immediate visibility into the issues — struggle sources — affecting customer behavior and their business impact.
• Grade customer experiences in real-time by identifying patterns of behavior that signify struggle.
• Enable real-time revenue impact analysis of customer struggle scores and segmentation analysis by specific behavior.
• Perform immediate corrective ebusiness actions — whether this means taking action to optimize the site, reduce lost revenue, or recover customers — on your site's highest-impact struggle sources.
• Ignite customer-centric change throughout your organization to improve the overall business performance of your web site.