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Solutions for Improving Site Usability
Improving site usability is essential to optimizing the online customer experience. But it's hard for ebusiness teams to know the right balance between true usability advancements and over the top bells and whistles. And usability improvements at most sites are primarily driven by opinion, which is often obtained by performing usability lab exercises or running limited tests on different versions of content or layout. They don't help you understand why these tests were successful or not, or show you what changes to make to further improve the customer experience. To make smarter investments in site redesigns and usability efforts, you need a data-driven approach. This will enable you to map your hypotheses and qualitative customer feedback to a clear quantitative understanding of the business impact of potential enhancements.
Tealeaf gives you the tools and insight to:
- Increase conversion or adoption rates by removing the site obstacles that are preventing success.
- Improve customer satisfaction and retention by providing a better site experience for your customers.
- Resolve problems faster by being instantly notified to drops in site usability key performance indicators (KPIs).
- Make other methods for improving usability (usability labs and tests) more effective.
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“Tealeaf provided the insight we needed to fully understand why specific user actions were occurring. With this knowledge, we were able to target specific areas in our web site for improvement, such as adjustments in customer workflows to simplify the checkout process.”
- CIO and Executive Vice President, DIRECTV, Inc. -
“Tealeaf provides us with unparalleled insight into each customer's online experience. We are able to immediately gain visibility into any online issues, improve the overall usability and conversion of our websites, and make business decisions influenced directly by the customer point of view.”
- COO, Vegas.com -
“I don’t want any of our customers frustrated when they’re trying to complete actions on our site. Site experience flaws can degrade customer confidence in our reliability, security, and brand as a whole.”
- Senior Director, Internet Planning and Development, Continental Airlines -
“Tealeaf gives us the ability to identify potentially confusing or problematic areas of our website and proactively correct them to ensure a positive online user experience.”
- AVP/Chief Technology Officer, Unitrin Direct -
“We spend a lot of time, effort, and resources driving people to our website — we don’t want to lose them because of a poor experience. Tealeaf offers unparalleled, real-time insight into our site, allowing us to constantly improve the customer experience and deliver a top class service.”
- New Media Director, TUI Travel PLC
