Customer Case Studies

For more than a decade, Tealeaf has worked with hundreds of organizations — across many industries — to help them take a more systematic, quantifiable approach to improving online customer experience. Learn how our customers are using Tealeaf Customer Experience Management solutions to analyze online customer behavior, optimize their web sites, and improve customer service.

Airlines Reporting Corporation: Read Case Study; "Tealeaf's customer experience data has become a common language at ARC. From customer service and the development team, to product management and the executive staff, Tealeaf provides the common thread in how we talk about servicing our customers better."

Art.com: Read Case Study; "Our traditional web analytic product provided lots of data, but nothing was actionable. Tealeaf, on the other hand, allows us to continually discover big wins."

Bluefly: Read Case Study; "Bluefly.com is our only sales channel, and we spend a lot of marketing dollars driving people to it. With competition a click away, Tealeaf helps ensure we're not losing customers because of bad experiences."

Central Insurance Companies: Read Case Study; "Tealeaf saves Central developers valuable time by enabling them to find and resolve application problems in minutes rather than hours or days. Tealeaf has more than paid for itself through the time it saves our IT staff alone."

Choice Hotels International: Read Case Study; "We are now able to identify gaps in our customer experience using iPerceptions, then validate, verify and analyze the customer feedback using Tealeaf. This integration has been invaluable to helping us optimize all of our online properties."

Confused.com: Read Case Study; "For any online company, knowing what is happening on your website is difficult enough, but understanding why something is happening seems impossible. Tealeaf has made the impossible possible by providing us with a powerful tool that means we can see exactly what our customers experience."

Continental Airlines: Read Case Study; "I don't want any of our customers frustrated when they're trying to complete actions on our site. Site experience flaws can degrade customer confidence in our reliability, security, and brand as a whole."

Direct Ferries: Read Case Study; "The benefits Tealeaf delivered paid back on our investment incredibly quickly. Tealeaf has become a vital part of our ebusiness processes and it would be unthinkable to relinquish usage of the solution."

Esurance: Read Case Study; "We recouped our costs for Tealeaf within three months of purchasing the software."

ginza.se: Read Case Study | Svenska; "From the moment Tealeaf was implemented, we received instant returns. The insights from the solution made us sit up and realize exactly how little we actually knew about how customers were using our web site."

Holidaybreak: Read Case Study; "Tealeaf allows us to place the customer at the heart of our online business. By resolving problems we didn't previously know existed, we have increased online revenue, improved the online experience, and almost entirely eliminated web site errors."

Hotels4U: Read Case Study; "Tealeaf helps us understand exactly what our customers experienced online and we believe this gives us a competitive advantage. We would find it difficult to operate effectively without it."

Hotels.com: Read Case Study; "The combination of Tealeaf and OpinionLab is great in theory and even better in practice. The ability to tie together customer feedback with actual site experiences has really taken our optimization efforts to the next level."

Ideal Shopping: Read Case Study | Français; "Tealeaf allows us to be pragmatic with our online optimization efforts. Rather than merely guessing at site problems, we now make decisions based on facts—actual customer behaviors. Tealeaf has really helped us improve the online customer interaction with our brand."

Kwik Fit Insurance: Read Case Study; "Tealeaf ensures that we can oversee and record visits to the site, making disputes quick and easy to resolve and providing security for the business and our customers."

Kuoni: Read Case Study | Deutsch | Français; "Tealeaf has opened our eyes to sources of customer struggle that otherwise would have remained invisible. We have put these insights to practical use by, for example, completely re-working our booking engine based on actual customer behaviour."

A Leading Bank: Read Case Study; "Tealeaf allows us to say to our online customers, 'yes, I can see your problem,' which gives us a tremendous amount of credibility as a business."

Levenger: Read Case Study; "Tealeaf has totally changed the way we handle customer issues — it now allows us to serve our customer's needs at the first point of contact. Every customer service team should have Tealeaf."

MandMDirect: Read Case Study; "Now that MandMDirect.com has total insight into customer behavior, I don't know how we got by without Tealeaf. With this accurate view of online activity, we have secured a competitive edge, helping us increase conversions and maximize sales opportunities."

Netflights.com (a division of Gold Medal Travel): Read Case Study; "Tealeaf has revolutionized the way we treat our online customers. Not only has Tealeaf given us the visibility we lacked, it has also allowed us to dramatically increase customer conversion and retention."

Priceline.com: Read Case Study; "I wouldn't hesitate to recommend Tealeaf to any company that has a Web site which is used by consumers, and any company that wants to understand how their sites are being used."

Quicken Loans: Read Case Study; "The advent of social media and the resulting ease in which consumers can share experiences — good or bad — makes it critical that we are in a position to react and respond as quickly as possible."

Sprint: Read Case Study; "Our selection process included examining several other website optimization solutions, and Tealeaf clearly stood out from the rest. I have been amazed at how my team depends on Tealeaf day-to-day to run our business."

Texas Instruments: Read Case Study; "Our implementation of Tealeaf has paid for itself many times over. With Tealeaf in place, identifying and resolving application issues that used to take days or weeks, now takes place in a matter of minutes. The savings are immeasurable."

Thomas Cook: Read Case Study; "While web analytics products provided us with large quantities of data, they failed to pick up why customers were struggling on our site. Tealeaf enables us to better understand the behaviour of our online customers, identifying actionable improvements that will optimise our website to improve conversion rates and customer retention."

Thomson: Read Case Study; "We spend a lot of time, effort, and resources driving people to our website — we don't want to lose them because of a poor experience. Tealeaf offers unparalleled, real-time insight into our site, allowing us to constantly improve the customer experience and deliver a top class service."

U-Haul: Read Case Study; "Before Tealeaf, we had an abundance of web analytics data but were still making site decisions largely on educated guesswork and anecdotal customer feedback. Now, Tealeaf helps us make better optimization decisions by enabling us to use customer experience as the focal point of our efforts."

Wehkamp: Read Case Study | Nederlands; "Tealeaf has become a safety blanket for our online business. The technology is engrained across our enterprise, from ecommerce to development and customer service. Tealeaf helps ensure the most fulfilling browsing and buying experience for our customers."

Wesco Distribution: Read Case Study; "Tealeaf has saved us so much time in problem reproduction, there's no way I could estimate a feasible return on investment. It's a ‘must have' for my team."

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